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SPA
has represented 10 airlines since 2000.
Until recently, airlines were delegating their commercial representation
on minor markets only. Nowadays, more and more carriers consider
their G.S.A as real subcontracted partners.
Our Goals :
- SPA works for scheduled airlines only
- SPA does not represent charter airlines
- SPA does not deal with cargo sales
- SPA is careful with not representing too many airlines so
that each of its clients will benefit from a personalized service.
- SPA is attentive to competition rules between its clients.
To avoid any clash of interests, SPA guarantees not to represent
airlines in competition with each other.
The SPA team is made of experts in airlines' marketing and sales.
We are able to introduce a carrier on a market, to establish
strong relationships with the distributors and to elaborate
a specific marketing approach for each airline.
Our results :
- SPANAIR : in 2001, France contributed to 58% of the Paris
- Madrid route revenue. In 2002, France was the airline's 1st
offline European market.
- EAST AFRICAN : 9 of the 10 most important tour operators had
chosen East African as an airline partner.
- CITY AIRLINE : filling rate at 75%, including 80% of businness
travellers.
- AVIANCA : since 2002, France is the airline's first off-line
european market.
- LLOYD AEREO BOLIVIANO : the turnover increased by 440% between
2004 and 2005 (SPA is LAB's GSA since December 2004. Previously,
the airline was represented by another GSA).
SPA offers airlines to change a part of their distribution costs
(office, salaries) into variable ones (GSA fees) for a mutual
success.
Our values / Our methods :
- Each representation contract is dealt by a product manager. Depending on the global income of the airline, he can be
fully and exclusively dedicated to the carrier's marketing and
sales interests.
- The ticketing & reservation agents are trained by the airlines they work for. Therefore, they very well know their commercial
procedures & methods.
- Each product manager elaborates an annual Sales & Marketing
plan for the airline he is in charge of. He is responsible for
its implementation and its follow up. He reports on the results.
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For further information or to ask for a quotation,
>> please contact us
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